Cash Mob Comes to Roseville Saturday

Take cover! Just kidding.

A cash mob will hit Roseville Saturday.

Nope, that's not an unruly crowd of thugs trying to grab your wallet. It's actually a tactic to support small, local businesses that's gaining steam nationwide.

An announcement goes out over social media, and shoppers descend on a store en masse at a particular time—like a flash mob with spending power.

This local version is hosted by SureWest Communications, the Cash Mob will be held at , 700 Atlantic St. The meat shop has been at the same Roseville location for 65 years. During the Cash Mob, you can sample some of their marinated meat products and be entered to win a $100 gift card.

To get an idea of what a cash mob looks like, check out from our sister Patch site in Huntington, New York.

Roseville Meat Company Cash Mob:
When: 9 a.m. to 4 p.m. Saturday, June 9

What do you think of this idea? Tell us in the comments.

Franklin June 05, 2012 at 11:17 PM
Look...I am not an expert on this social media stuff so I don't know about cash mobs. But I know I got an announcement about this from Surewest in my email. I thought the announcement was an ad for Roseville Meat Company. Nothing against Roseville Meat Company..I've been there...but what's the difference between a cash mob and a paid for advertisement when your internet service sends out the announcement???? Just wondering.
Lauren Gibbs June 06, 2012 at 05:21 PM
Franklin, from what I understand, a Cash Mob is a day where people send out info via social media encouraging locals to visit a specific business and bring them business on a specific day. Seems to be a fairly new tactic to bring business to small businesses.
Franklin June 06, 2012 at 06:06 PM
Hi, Lauren..yes, I get that. But when I got the email from Surewest, it seemed that Surewest initiated (and from your article that would seem to be so)...the cash mob. I thought that a cash mob was supposed to be something "grass roots", not something dreamed up by an ISP and then having that ISP send out an email to all their subscribers. If that's the real definition of a cash mob, then any business that wants to can declare something cash mob day. I just thought it was artificial, that's all as opposed to something dreamed up by local people.
Franklin June 06, 2012 at 06:10 PM
One more question: What's the difference between social media and an ISP's email list? Social media like Twitter I can see being social media. An ISP sending out an email to all of its' subscribers borders on spam to me. No sour grapes, here and nothing against Roseville Meat Company. I don't have an issue with the thing going out by Twitter, but Surewest doing so is not the same thing and it's artificial.
Sean Carter June 07, 2012 at 03:04 AM
Gotta agree with Franklin on this one. I like the concept of cash mobs, but I like it more when they originate from, say the Placer County Cash Mob's Facebook group, or Reddit/Twitter/etc. As much as I like my fiber pipes, when a company as large as Surewest asks me to spend money, no matter where or for what reason, I kind of scratch my head and think "excuse me?"


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