Business & Tech

Fabio is Coming to the Roseville Whole Foods July 27

Fabio will appear at the Whole Foods Market in Roseville on July 27.

Fabio–yes, that Fabio–is coming to Roseville. 

The former "I Can't Believe It's Not Butter" and Old Spice pitchman will make a stop at a local grocery store next week.

He's promoting a line of whey protein from Healthy Planet Nutrition, and will sign autographs and pose for photos with customers for free. 

Fabio will appear at the Roseville Whole Foods Market, 1001 Galleria Blvd., from noon to 3 p.m. on July 27. He'll also make stops in Sacramento, Davis and Folsom.

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