A Roseville student's anti-smoking billboard was chosen as the high school winner of Kaiser Permanente's Don't Buy the Lie program.
Jessica Barton's hand-drawn design shows a person with handcuffs connected by cigarettes. Barton is a 9th grade student at Woodcreek High School and her design was chosen from almost 8,000 entries submitted.
Barton's design will be showcased on billboards across the greater Sacramento region.
The middle school grand prize winner was Jake Melavic, an 8th grader at Presentation of the Blessed Virgin Mary School in Sacramento. His ad message, with a tie-in to Facebook, shows a girl with a cigarette next to the text “Unlike.”
The winners of the 2012 Don’t Buy The Lie billboard contest were recently announced in school assemblies.
Don't Buy the Lie delivers a free anti-smoking educational campaign to teach students about the dangers of nicotine and other drugs they are exposed to and the industry tricks used to get them hooked. It’s a multi-level approach that involves the billboard contest, education materials for teachers, and presentations at many schools by Victor DeNoble, PhD, former research scientist for Philip Morris, who was a key witness in government hearings examining the practices of the tobacco industry. Dr. DeNoble has worked with Kaiser Permanente's Don't Buy the Lie program since 1998.
Annually, this program is presented to high school students, and offers teens the opportunity to design counter-tobacco ads for display on billboards that thousands of drivers will see every day.
More than 15,000 students in Sacramento, Placer and Yolo counties heard the Don’t Buy the Lie program message in their schools. More than 7,900 students actually submitted their designs for the billboard contest.
In addition to having their artwork placed soon on billboards across the greater Sacramento area, the grand-prize winners also received a $1,000 gift card. There were also 72 selected runner-up winners, who each received $50 gift cards.
More than 400,000 premature deaths occur each year in the United States from tobacco-related causes.
A telephone survey of past Don't Buy the Lie program participants showed that 98 percent are non-smokers today. This survey shows DBTL as an effective prevention strategy to stop teens from using tobacco.
"Studies show that teens are twice as likely to be influenced by tobacco advertising than by peer pressure and that tobacco may serve as a gateway to alcohol and other drugs,” said Dr. Jeanne Conry, Assistant Physician in Chief at Kaiser Permanente Roseville Medical Center. “The “Don't Buy The Lie” contest helps to combat this problem with powerful anti-smoking messages and rewards students for their creativity."
The billboard design contest has been running since 1994.
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